CHAPTER-11-MARKETING MIX-PRICE

https://www.youtube.com/watch?v=MLmsJEz3GD4

https://www.youtube.com/watch?v=fxfbvQsCeTE

https://www.youtube.com/watch?v=dV1LbZg0if4

https://www.youtube.com/watch?v=ekVereJE1ZI

VIDEO ON BOSTON MATRIX

PRICING

https://www.youtube.com/watch?v=H8aZr-Ula1w
https://www.youtube.com/watch?v=wajb-HO2Qao

VARIOUS FACTORS THAT EFFECT THE DEMAND CURVE


1.CHANGE IN THE PRICE OF OTHER GOODS
a)substitute goods
b)complementary goods

2.CHANGE IN INCOME

3.CHANGE IN TASTE AND FASHION

4.CHANGE IN ADVERTISEMENT

https://www.youtube.com/watch?v=XBmWEduod5k

www.youtube.com/watch?v=E6n61c7G6K0