CHAPTER-1
MARKETING AND MARKET RESEARCH
SHORT ANSWER TYPE QUESTIONS
Q 1: Define
the following terms:
a)Market Research
b)Sampling
c)Market objectives
d)Market orientated business
Q 2:Mention the importance of market Research.
Q 3 a:Describe the nature and
significance of marketing research in modern business.
b)How will you conduct market research
for a company?
Q 4: Why is it important to understand the marketing environment?
Q 5: State the advantages of market segmentation
Q 6:Differentiate between:
a)Geographic and demographic segmentation
b)Niche market and Mass market
c)Primary and secondary data
c)Primary and secondary data
Q 7: What are the advantages of branding?
Q 8:What are the elements of marketing mix.
LONG ANSWER TYPE QUESTIONS
Q 1:Analyse the role of marketing.
Q 2: How might understanding the personalities of different groups of consumers help in the marketing of a product?
Q 3: Describe the various factors that might influence market growth.
Q 4:Analyse the various factors that influence a business 's choice of marketing mix.
MARKETING MIX
SHORT ANSWER TYPE QUESTIONS
Q1:Define the following terms:
a)Branding
b)Promotion
c)Brand stretching
d)Advertising
e)Public relation
Q 2:State the importance of branding.
Q 3:Mention the advantages of online shopping.
Q 4:Differentiate between the following :
a)Above the line promotion and below the line promotion
b)Brand stretching and own brand product
c)direct mail and personal selling
d)Persuasive and Informative advertisement
e)Elastic and inelastic demand
f)Marketing and Sales
g)Test marketing
Q 5:Mention are the advantages of penetration pricing strategy?
Q 6:What are the main factors affecting a firm's pricing decisions?
Q 7:State one advantage and disadvantages of cost plus pricing strategy.
Q 8:What features of a business's product are important in the marketing mix?
Q 9:Mention the elements of effective marketing mix.
Q 10:Give one example of zero level channel of distribution.
Q 11:What are the advantages of advertising?
Q 12:Mention the objectives of marketing mix.
Q 13:Why is brand protection important?
LONG ANSWER TYPE QUESTIONS
Q 1:Describe the different stages in product life cycle.Draw the product life cycle.
Q 2:Analyse the various factors which determines the demand for a product in the market.
Q 3:Why might advertising be less important toa supplier of industrial equipment than personal contact with customers?
Q 4:Describe the importance of branding in global market.
Q 5:Analyse the various factors that causes the market demand curve to move towards the right.
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